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THE COMPLETE BEGINNER'S GUIDE TO OMNICHANNEL RETAIL MEDIA
Module 1: Introduction to Retail Media
Lesson 1.1: The Evolution of Advertising: Retail Media as the 3rd Wave
Lesson 1.2: What is Retail Media?
Lesson 1.3: Understanding the Retail Media Ecosystem
Module 2: In-Store Retail Media
Lesson 2.1: Definition and Importance of In-Store Retail Media
Lesson 2.2: Types of In-Store Retail Media
Lesson 2.3: Strategies for Effective In-Store Retail Media
Module 3: On-Site Retail Media
Lesson 3.1: Definition and Importance of On-Site Retail Media
Lesson 3.2: Key Components and Tools of On-Site Retail Media
Lesson 3.3: Best Practices for On-Site Retail Media
Module 4: Off-Site Retail Media
Lesson 4.1: Definition and Importance of Off-Site Media
Lesson 4.3: Effective Strategies for Off-Site Retail Media
Module 5: Orchestrating an Omnichannel Retail Media Strategy
Lesson 5.1: Developing an Integrated Strategy
Lesson 5.2: Cross-Channel Campaign Management
Lesson 5.3: Measuring Omnichannel Success
Module 6: Advanced AI Capabilities in Retail Media
Lesson 6.1: Predictive Modeling and Data Fusion
Lesson 6.2: AI-Driven Personalization and Attribution
Bonus Module: Emerging Trends and Future of Retail Media
Upcoming Feature: AI-Powered Campaign Copilot for High-Impact Retail Media
Final Assessment & Certification
Module 1 Quiz
Module 2 Quiz
Module 3 Quiz
Module 4 Quiz
Module 5 Quiz
Module 6 Quiz
Bonus Module Quiz
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Lesson 3.2: Key Components and Tools of On-Site Retail Media
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